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The Client: American Family Insurance
The Magic: We relaunched American Family Insurance as protectors of the American Dream in a 360 campaign.
Bold newspaper and digital banner ads triggered a conversation.
The first wave of ads directed people to a survey.
The full-on launch utilized data gathered from our survey to generate content to share online.
We partnered with Pandora to create a playlist for inspired dreamers.
The campaign included billboards and transit takeovers across the US.
This radio spot was especially fun because we recorded with the band Leagues.
The new positioning of American Family was a success for the brand. This summary video was used to enter and eventually win at the Effies.
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